Aside from the all too-common “I lack the time”, one of the most overused excuses people seem to rely on when asked about their dreams and inability to pursue them is “I don’t have the money”. Setbacks for which solutions grow abundant. Make time, find the money, and let’s tear down those invisible walls!
An important tool to consider before someone seeks funding is creating a good pitch deck for potential investors. They are out there, and they are ready to invest! It is your responsibility to find them, spark their interest, build the relationship, and present a detailed sketch of your idea.
From our own personal experience raising seed funds, we noticed that there are various approaches to creating an investor pitch deck. As you prepare each slide, you will get a feel for which ones should be prioritized in your presentation. For example, sometimes the problem is so impactful that, within the first few slides, you’ll want to emphasize it along with its solution. Some may also approach the presentation with the sole objective of showing the investor the revenue potential behind the product. Again, this will be a decision you must make as you develop your investor pitch deck.
The core of all investor pitch decks is primarily to answer the standard questions; What is the problem? How will you solve it? How will the company make money? What is the potential market size? What audience is being targeted? How is your product beneficial? How much money will you need?
Mark Cuban stated “Know your business and industry better than anyone else in the world.” A general principle that has been established in many lucrative organizations today and their overall management. We spent countless hours conducting our market research and restlessly refining our pitch deck, which slowly lead us to answer those questions concisely and acquire a commitment to funding.
When you look at Apple and their effective methods of advertisement, it’s remarkable how they can effortlessly describe their products and magnify their features through intelligent marketing. For example, in regards to the very first iPod released back in 2001, if their description would have been solely limited to one piece of information, eg. It has roughly 5 gigs of memory, it probably would not have caught much of the consumers attention. But when mentioning 5 gigs is equivalent to 1,000 songs, people’s curiosity begins to kindle. When they described it as 1,000 songs in every user’s pocket told you it contained 5 gigs of memory, it probably wouldn’t mean much. When Apple describes 5 gigs as the equivalent to 1,000 songs, it begins to gain clarity. When they describe it as 1,000 songs in your pocket, it sounded much more appealing to potential buyers.
In this three-part series, we will go in depth with what content each slide should include. We will teach you how to keep each slide simple yet equally alluring, as well as show you the importance of a visual illustration in each individual slide. It might seem complicated at first, but devoting time to your investor pitch deck will be rewarding in the long run. It will offer you a more polished concept of your vision and redefined notion of what path you must take to bring it to life, all while creating a successful presentation.